Chick-fil-A traditional grand opening sparks passions within the community
February 23, 2019
The first Chick-fil-A to open in Simi Valley gave locals a taste of the traditional Chick-fil-A grand opening experience, drawing a range of character from the community.
The Atlanta-based restaurant has been hosting overnight campouts since 2003 and Josh Alexander, the local franchise owner, wanted to continue that tradition. He invited the first 100 residents, who live in specific ZIP codes within the Simi Valley area, to participate in the overnight “First 100 Camp Out” party.
If participants stayed the 12 hours preceding to opening day, they would win free Chick-fil-A sandwiches for an entire year. Once individuals qualifications were confirmed by state IDs, 100 fans were selected through a random drawing plus 10 alternates in case there were disqualifications from the First 100 participants.
For Tristen Ross, 23, from West Hills, the campout was his first. After arriving at 2 p.m. the day before with his group of friends, he was the first name called for the First 100 and had no clue what to expect.
“I’m holding my ticket, and I just remember looking at it and I had to repeat it, and then a sudden rush came,” Ross said. “There was no humbleness about it. I just ran up there passing everyone and did a Chick-fil-A dance; jumping up and down.”
As for Curtis Hefner, 25, a Simi Valley resident, he was excited to be the last one called of the First 100. He was quick to explain that he would do anything to be part of the experience of Simi Valley’s Chick-fil-A grand opening.
“It’s a fun experience with friends and [win] free Chick-fil-A for a year,” said Hefner, who first tasted the signature chicken sandwich at the Thousand Oaks location.
The overnight event selects the First 100 eligible participants along with 10 alternates that who are encouraged to continue with the contest even if they are not guaranteed Chick-fil-A for a year.
The last alternate chosen of the night was Chris Silberman, 19, from Simi Valley and student at Moorpark College. His friend, Tristen Ross, also a participant, provided the motivation to continue with the contest.
“All I could hear was screaming in my head and Tristen was in my ear telling me let’s go,” said Silberman, once he heard his number being called as an alternate.
After the First 100 participants plus 10 alternates had been selected and verification paperwork was completed, they started to set up their tents in the parking lot for the campout party.
Music was playing and family and friends were building their campsite when 12 protestors organized on the sidewalk in front of Chick-fil-A. They were prepared with a bullhorn speaker to have their voice be heard amongst the chicken lovers camping out.
“We are here to be the voice for the voiceless,” said Laurie Matola, 41, from Simi Valley protesting to protect animal rights.
As part of the vegan community, Matola said she wanted to bring awareness to Simi Valley residents and educate about how fast food organizations, like Chick-fil-A, use animal cruelty practices to provide restaurants with food.
At 6 a.m. the restaurant opened its doors and the participants started their morning as the winners of free Chick-fil-A sandwiches for a year, while the 10 alternates received a consolation prize of 10 Chick-Fil-A coupons.
As the doors were open to the public at 6.30 a.m., Elena Pineda, 40, from Simi Valley, was the first official customer at the Simi Valley location. She walked in with excitement thinking she could be part of the First 100, but later realized that there were more Chick-fil-A fans in the area then she thought.
“I am excited that they are open now and I live around the block [so] I can walk here,” said Pineda, the first customer to order chicken minis on opening day.
At 9 a.m., the ribbon cutting of the Sycamore Square Chick-fil-A was celebrated with Simi Valley’s Chamber of Commerce. Festivities continued with a “first bite” ceremony, which involved individuals biting into Chick-fil-A’s famous chicken sandwich as a symbol of celebrating the grand opening of the 2,407th Chick-fil-A location.
“New businesses bring new excitement,” said Kathi Van Etten, President/CEO of Simi Valley Chamber of Commerce. Etten is pleased that Simi Valley has a new business like Chick-Fil-A.
Not only has Simi Valley gained a Chick-fil-A, but the restaurant also hired 134 employees, which consist of 15 to 20 students of Moorpark College.
One of the recent hires is Marketing Leader (Director), Doriana Siguenza, 19, from Simi Valley, who firmly believes that the business classes she took at Moorpark, especially one with Professor Josepha Baca, helped her land the job. In her role, she hopes to focus on the care aspect for the community and touch those that walk into Chick-fil-A.
“My hope with my role would be to go out to the community, so if they need a quick connection to us and Josh isn’t available,” Siguenza said, “I want to be the second hand where the community can go to.”
Since the Chick-fil-A is now open, Josh Alexander moved his family from Louisville, Kentucky for his first franchise-owned business. He started his affiliation with the franchise after serving as a marketing intern during his senior year at the University of Kentucky. He even met his wife, Hannah, at Chick-fil-A in Louisville, KY
According to Alexander, his goal is for customers to feel connected and wishes for all of Simi Valley to taste their famous chicken sandwich. He hopes to be an influence of care for the community.
“I want people to know that Chick-fil-A cares, that is our goal,” said Alexander. “I want to connect people to Chick-fil-A and to one another.”